Adspert delivers on average an improvement of 20% of performance compared to other optimization tools.
This means that if set your goal to the same has the historical performance (cost per month, ROI, ACoS, cost per conversion). You should expect 20% more conversions.
If you lower your goal by 20%, you should expect the same amount of conversion.
Usually, Adspert needs 1 week to 10 days to learn your account, after what we observe a ramp-up phase with an increase of performance by 20%.