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Performance guide: Impressions and clicks are significantly down

Have you recently switched to optimization for Conversion Values via Google AdWords?

Yes

No

 

 

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct?

Yes

No

 

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Have you recently switched to optimization for Conversion Values via Google AdWords? No  

Has a goal been set for the account or campaign in question?

 

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? No  

Was a goal been set for the account or campaign in question? Yes

 

Is the goal much more defensive in comparison to your historical account or campaign performance?

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? No

Setting or reviewing goals should be one of your top priorities to make optimization work the way you want it to. Adsperts logic works in order to grant maximal profitability of each of your keywords. You may have different goals such as spending available budget or ensuring a stable cost per conversion. In order to ensure the system follows our objectives, we strongly suggest to set a goal right away and then monitor the effects of the optimization.

 

 

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Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? Yes

 

If your goal is significantly more conservative in comparison to the historical performance of your account or campaign, it's normal that Adspert will bid down in order to achieve your new goal. In general, a strongly defensive goal will yield lower bids which lead to decreased numbers of impressions and clicks.

 

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Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? Nein

Does the account or campaign achieve under 15 conversions per month?

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? Nein

Does the account or campaign achieve under 15 conversions per month? Yes

 

Even though Adspert features logic that supports long tail campaigns or whole accounts, it's possible that campaigns will become undervalued. This happens especially in cases where your account has little conversions per month or they happen very irregularly. To correct this, please increase your target to a more aggressive one in order for Adspert to gain momentum and not bid criteria down. If you still are experiencing problems, please let us know and we will take a closer look at the account.

 

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Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before?

 

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? Yes

Changes in an account can seriously impact visibility and the rate at which your ads are displayed. This then of course affects the overall performance of the bid management tool. Please look at the following cases and see if any of those points applies to you:

 

- Reduced budgets: Reducing budgets means that you will possibly run out of cash for a day which will limit your exposure and number of impressions. If your major campaigns are meeting daily budgets, please see if you can shift outstanding cash from campaigns which don't spend the full allocated daily budget.

- Keyword changes: Pausing, deleting, modifying and adding negative keywords are all regular daily SEA tasks. Please make sure that you didn't exclude any of your most important keywords and that your negative ones are not blocking them. Ad changes: If you recently changed ads, check if they were accepted and above all if they are performing better than the ones that were previously active.

- Targeting: Changes in targeting usually lead to biggest traffic shutdowns. If you set up RLSA, make sure your audiences are set to "Bid only". If you added a new target in Display, double-check settings there as well.

 

If none of these cases applies to you, please contact us for further assistance.

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Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows?

 

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows? No

 

If none of the listed cases applies to you, please contact us for further assistance.

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? No 

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows? Yes

 

Seasonality in searches will also effect your campaign performance. Please look at Google Trends and see if there is a possibility that searches and user interest have dropped for your most important keywords.

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct?

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? No

If by any chance you find out that the revenue data is incorrect or 0, Adspert will strongly bid down such campaigns. The profit maximization algorithms work to achieve the best returns on your ad spend. If your campaigns don't generate revenue, they will be bid down. If you notice that revenue is missing in your AdWords account, please turn off bidding for revenues from AdWords immediately and contact our support.

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes  

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question?

 

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

 

Is the goal much more defensive in comparison to your historical account or campaign performance?

Yes

No

 

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Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? No

Setting or reviewing goals should be one of your top priorities to make optimization work the way you want it to. Adsperts logic works in order to grant maximal profitability of each of your keywords. You may have different goals such as spending available budget or ensuring a stable cost per conversion. In order to ensure the system follows our objectives, we strongly suggest to set a goal right away and then monitor the effects of the optimization.

 

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? Yes

 

If your goal is significantly more conservative in comparison to the historical performance of your account or campaign, it's normal that Adspert will bid down in order to achieve your new goal. In general, a strongly defensive goal will yield lower bids which lead to decreased numbers of impressions and clicks.

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month?

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? Yes

 

Even though Adspert features logic that supports long tail campaigns or whole accounts, it's possible that campaigns will become undervalued. This happens especially in cases where your account has little conversions per month or they happen very irregularly. To correct this, please increase your target to a more aggressive one in order for Adspert to gain momentum and not bid criteria down. If you still are experiencing problems, please let us know and we will take a closer look at the account.

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before?

 

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? Yes

 

Changes in an account can seriously impact visibility and the rate at which your ads are displayed. This then of course affects the overall performance of the bid management tool. Please look at the following cases and see if any of those points applies to you:
 

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows?

 

Yes

No

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows? No

 

If none of the listed cases applies to you, please contact us for further assistance.

 

Back

Have you recently switched to optimization for Conversion Values via Google AdWords? Yes 

Are the values you transmit from AdWords correct? Yes

Has a goal been set for the account or campaign in question? Yes

Is the goal much more defensive in comparison to your historical account or campaign performance? No

Does the account or campaign achieve under 15 conversions per month? No

Have you made changes to the account during the benchmarked time or right before? No

Is your product or service seasonal and has highs and lows? Yes

 

Seasonality in searches will also effect your campaign performance. Please look at Google Trends and see if there is a possibility that searches and user interest have dropped for your most important keywords.

 

Back

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