To start Adspert you only need an account (Google Ads, Microsoft Ads, Yandex.Direct or Amazon Advertising) with active campaigns and a working conversion tracking. Adspert is Plug & Play solution and ready to go in 2 minutes.
If you don't have conversion tracking, you can still use Adspert. In this case Adspert can optimize your account for clicks. That means you get more traffic (= clicks) at lower costs-per-click (CPCs).