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How do I get my product data into the BBM (feed upload)?

This step is crucial, because the BBM needs the product data to begin the setup. You must copy and paste the URL of your Google Merchant Center product feed.


Feed formats 

The BBM supports two formats:

  • Text or tab separated  formats (usually a .txt or .csv file)

  • XML (compatible are the formats RSS 2.0 and Atom 1.0)


Further information is available on Google at:


Feed structure

The BBM data handling is based upon the structure of the Google Merchant Center feed, so your feed should match those requirements.

Compulsory attributes for the BBM are: 'product_id', 'link' and 'availability'. All other product attributes can be filled with any text.

You can find a detailed description of all requirements on Google at:


Your upload has failed

The results of feeds can vary, even when they are aligned with the Google standard. If you receive an error message after the upload has started, please e-mail us at

We will double-check your feed and determine if we can expand our import mechanism to make it compatible.

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