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What does the View-Pixel do?

Placing the view pixel (also called quality pixel) on the landing page enables Adspert Programmatic Display to optimize for higher value clicks i. e. for clicks with several views per session and longer session durations. Every client gets an individual pixel. Please contact us for more information.

The view pixel has two major tasks:

● Counting of landing page visits, view and bounces. A bounce is a user who does not interact with the website or leaves immediately. With collecting these parameter the optimization is able to target on higher valued clicks and users who interact with the website with a higher probability.

● If the retargeting option is enabled the pixel also creates a corresponding audience in order to reach them again on the web.

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