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How does Adspert Programmatic Display account for clicks?

Adspert Programmatic Display is offering CPC as accounting model, i. e. it buys impressions on a CPM basis and delivers clicks for a fixed price.

Adspert Programmatic Display takes on the risk between Banner Impressions and clicks. Depending on the installation of the view pixel it is possible to bill only real landing page visits.

The software is following the best effort principle, i. e. it tries to reach the click volume as good as possible with the previously agreed target CPC while optimizing on quality measures.

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