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Where can I see my Interactions?

Google has added new reporting columns to help marketers analyze campaign performance across channels. These columns are Interactions, Interaction Rate and Average Cost.

With interactions being the most important one. Interactions are the main user action associated with an ad format—clicks for text and Shopping ads, views for video ads, and so on. Hence cross-campaign performance is measured in interactions.


"Interactions" counts...

Example campaign types

Text ads


Search, Shopping

Image ads



TrueView video ads

Video views


Lightbox ads




Adspert shows interactions in key figures in the dashboard only if you have campaigns with video ad managed by Adspert. Should you only have text and image ads the Adspert dashboard will still show clicks.

How you can see the interactions column in you AdWords account is explained here: Use columns to find specific performance data.


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