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Can I change the name of my campaigns or Ad Groups?

Yes, you can update the template for the campaign name.
Be aware, that if you use a different set of placeholder variable, BBM will pause/remove the current campaigns and create new ones in the next sync.

Example:

{{category}} campaign
changed to
{{product}} campaign

If you only change the template by editing words but not the variable, BBM will update the campaign name in the next synchronization run.

Example:

{{category}} campaign
changed to
new {{category}} campaign

The same happens when updating the name of the Ad Groups.

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