Adspert works with the conversion data of the respective advertising platform. Adspert does not support external conversion data providers. Below you will find the further details per advertising platform.

Adspert either needs native Google conversions in a Google Ads account or imported Google Analytics goals to know the number of conversions. Adspert will optimize for every conversion action that is included in conversion

Here you can find more information about conversion tracking by Google.

Adspert will optimize for every active conversion action. Here you can find more information about conversion tracking by Microsoft.

Adspert automatically retrieves your Conversion value from your e-commerce advertising platform.