Adspert works with the conversion data of the respective advertising platform. Adspert does not support external conversion data providers. Below you will find the further details per advertising platform.
Google Ads
Adspert either needs native Google conversions in a Google Ads account or imported Google Analytics goals to know the number of conversions. Adspert will optimise for every conversion action that is included in conversion
Here you can find more information about conversion tracking by Google.
Microsoft Ads
Adspert will optimise for every active conversion action. Here you can find more information about conversion tracking by Microsoft.
Yandex.Direct
Please contact support at support@adspert.net to let us know which conversion from Metric we should use for optimisation.
Amazon Advertising
Adspert automatically retrieves your Conversion value from Amazon Advertising.