Choose this goal if you want to achieve a certain return on investment (ROI),also known as ROAS (Return on Ad Spend). Adspert calculates the ROI as follows: conveyed profit before ad spend divided by costs. For a successful ROI optimization your AdWords conversion tracking must register conversion values.
Proceed the following way:
1. Calculate your goal ROI:
ROI = Sum of profits before ad spend / Sum of ad spends
2. Enter your goal ROI in Adspert.
3. Typically your goal ROI is > 1 if you want to make profit.
Example:
ROI
= Sum of profits before ad spend / Sum of ad spends
= 10.000,- EUR / 5.000,- EUR
= 2
In this example you enter “2” as goal ROI in Adspert.
Please note:
For the goal setting ROI it es needed to convey your profit before ad spend.
In case you would like to convey your revenue, make sure to enter a significantly higher goal ROI. Learn more about conversion values and goals in Adspert.
Goal setting in Adspert:
> Control
> Goals & Promotions