The delayed import of Analytics conversions, which might take up to 48 hours, is unproblematic for Adspert. Adspert recognizes the delay and adjusts its bidding according to it. This extends to conversion delays that vary between 0 and 30 days (sometimes even longer) depending on the customer and product.

One should keep in mind the delayed import of Analytics conversions and conversion delays when checking KPIs in Adspert. Conversions of today will be displayed in Adspert in 2 days.