When you set your Daily Cost Limit for your Performance Group, you might be surprised by the recommended value shown in Adspert.
In some cases, this number may appear quite high at first glance — but there’s a logical reason behind it.
How Adspert Calculates the Recommendation
Adspert looks at the total daily budgets of all campaigns in the Performance Group within your connected advertising platform.
This total serves as the reference point for Adspert’s Daily Cost Limit Increase recommendation.
Example:
Let’s say your campaigns on the platform currently have the following daily budgets (daily spend limit):
Campaign A: €200
Campaign B: €250
Campaign C: €150
Total = €600
Adspert assumes that this total amount represents the maximum daily budget you are willing to spend across all campaigns.
Based on that, Adspert recommends setting your Daily Cost Limit around 20% below this value — in this example, approximately €480. In other words, Adspert recommends 80% of the already set daily budget of your campaigns that in your advertising platform.
This ensures:
There’s enough flexibility for Adspert to optimize efficiently.
The system can reallocate spend dynamically between campaigns.
Your campaigns can run effectively without being limited too early by restrictive caps.
Best Practice when setting up your goal value
Use the recommendation as a reference — it’s meant to help you find a realistic upper limit.
Avoid setting the Daily Cost Limit too low, especially in the beginning, as this may prevent Adspert from collecting enough data.
If the recommended limit seems too high, review and adjust your campaign-level daily budgets directly in your advertising platform to a level which you are comfortable spending.
Review the budget decreases which Adspert provides you in Reports-> Budget Suggestions (remove the default filter, only budget increases).
